Three Key Takeaways from Sensor Tower’s 2021 State of Streaming Apps Report

Streaming apps skilled a surge in first-time downloads all through 2020 as customers sheltered in place amid COVID-19, and this elevated stage of adoption continued into the primary quarter of 2021. Sensor Tower’s State of Streaming Apps 2021 report, available now, is a deep dive into how this sector of the cellular market was impacted by the pandemic in addition to the way it’s now evolving as elements of the US start to emerge from below probably the most extreme safeguards.

Installs of the High U.S. Streaming Apps Grew to 81 Million in 1Q21

Though the highest U.S. streaming apps haven’t once more reached the document installs seen within the fourth quarter in 2019 when Disney+ launched, they’ve sustained quarter-over-quarter progress since Q2 2020 that has continued into early 2021. The highest 30 streaming apps collectively reached 81 million installs in Q1 2021, up 13 p.c year-over-year from 72 million.

The top U.S. streaming apps climbed 13 percent year-over-year to 81 million downloads in 1Q21.

Shopper Spending in High U.S. Streaming Apps Grew 48 P.c in 2020

U.S. customers are spending greater than ever within the prime streaming apps, which reached $605 million in income within the first quarter of 2021, up 48 p.c Y/Y from $408 million in 1Q20.

The top U.S. streaming apps saw their revenue climb 48 percent year-over-year to $605 million in Q1 2021.

Whereas iOS customers nonetheless represented the vast majority of spending, Google Play streaming app income climbed almost 5 share factors to achieve 25 p.c of client spending in these prime apps throughout the first quarter of 2021.

Promoting-Primarily based Video on Demand Skews Towards Older Customers

The age hole between viewers of advertising- and subscription-based video on demand (AVOD and SVOD) widened over the past yr, a development that continued into the primary quarter of 2021. The common consumer age of the highest six SVOD apps hovered round 31.1 years outdated, whereas the common AVOD app consumer was almost 2 years older at 33 years outdated. This factors to variations in consumer habits, as older demographics is likely to be extra acclimated to promoting throughout their streaming expertise.

The average age of SVOD app users was about 31.1 years in the 1Q21, nearly 2 years younger than the average AVOD app user.

For extra evaluation from the Sensor Tower Store Intelligence platform, together with key insights on the efficiency of prime streaming apps within the U.S., obtain the entire report in PDF type beneath:

Download Sensor Tower's The State of Streaming Apps 2021 Report

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