Sub-dollar pricing enlargement in 20 markets


Posted by Neethi Thomas, Dafna Gal and Ashnil Dixit, Google Play

At Google Play, we’re dedicated to giving Android builders entry to the most important potential market in your apps and video games. Google Play already helps free and paid apps in over 165 markets. We had beforehand lowered minimal costs builders can set for his or her merchandise for 20 markets like India and Brazil. Right now, we’re glad to announce that now we have diminished the minimum price limit for products in 20 more markets throughout Latin America, EMEA, and APAC.

With these new decrease limits, now you can set costs within the vary of 10-30 cents US equal in most of those markets. These ultra-low worth factors, or “sub-dollar” costs, help you attain new potential patrons by adjusting your pricing to higher replicate native buying energy and demand. It additionally offers you extra flexibility to set your international pricing technique and offers extra customers the chance to take pleasure in monetized experiences in your apps and video games.

The minimal worth restrict for paid apps, in-app merchandise, and subscriptions has been lowered in these new markets: Bangladesh, Bulgaria, Bolivia, Costa Rica, Czech Republic, Denmark, Croatia, Hungary, Jordan, Kazakhstan, Lebanon, Sri Lanka, Myanmar, Pakistan, Paraguay, Romania, Serbia, Thailand, Tanzania and Vietnam.

Extra markets the place sub-dollar pricing is accessible: Brazil, Chile, Colombia, Egypt, India, Indonesia, Malaysia, Mexico, Nigeria, Peru, Philippines, Poland, Russia, Saudi Arabia, South Africa, Turkey and Ukraine

To regulate your costs in Google Play Console, please see our Help Center article. The complete listing of worth ranges may be discovered here.


Greatest practices for sub-dollar pricing

For the reason that function was launched in 2015, Android builders have been utilizing sub-dollar pricing to develop their paying person base in artistic methods. Listed below are just a few methods you should use sub-dollar pricing to assist develop your individual enterprise:

  • Attempt providing limited-time promotions. Sub-dollar pricing is a superb software to entice new customers by way of promotions, or to reward loyal customers with low-cost perks. For instance, to transform extra paying customers of their fashionable sport Lords Mobile, developer IGG typically presents particular bundles for under IDR 3000 (USD 0.20) that provide 2-3x extra worth for a restricted time. As a result of these are particular presents, it allowed them to develop their payer base with out cannibalization.
  • Supply seasonal offers. Sub-dollar pricing can be helpful for seasonal gross sales. As a result of customers know they’ve a restricted alternative to purchase these things, it makes them extra engaging. Mixed with the low worth, it may be a horny supply for first time patrons. Moonton presents uncommon skins when customers make their first buy of the season in Cellular Legends, even when it’s a sub-dollar buy.
  • Attempt introductory pricing presents. Sub-dollar pricing can be used to draw new paying customers with introductory pricing. For instance, you can supply customers who’ve by no means made a purchase order a priceless merchandise at a sub-dollar worth. Developer Moonton does this, providing customers entry to fashionable heroes of their sport Mobile Legends: Bang Bang after they make their first buy. This technique helps them attain new paying customers with out a lot affect on their general sport economic system.
  • Reward loyalty. You may as well strive sub-dollar pricing along with repeat buy occasions. For instance, you can supply particular bonuses to gamers making one buy a day for seven days, with out customers spending greater than they’re comfy with.
  • Supply gacha. Sub-dollar pricing works effectively for chance-based gadgets, or “gacha,” which may attraction to new customers. Customers who aren’t keen to spend $5 on a priceless in-game merchandise could also be keen to pay $0.15 to open a treasure chest with an opportunity of discovering the merchandise inside. By providing gacha at sub-dollar pricing, many customers could also be keen to pay a token quantity simply to strive their luck.


There are lots of methods to make use of sub-dollar and localized pricing and the ideas listed above are simply a place to begin. We’re excited to see the way you’ll use our options to develop your online business.

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