Supporting your favourite artist again within the day principally meant shopping for their data and going to their live shows. Nowadays, it’s change into about streaming, however even then, some artists really feel that the minimize that they’re given from streaming merely isn’t ok. Nonetheless, the excellent news is that SoundCloud desires to vary that.
In a report from Billboard, they’ve revealed that SoundCloud plans on introducing new methods for customers to help their favourite artists by paying them immediately. Which means as a substitute of coping with document labels, followers of an artist on SoundCloud can simply pay the artist immediately, though presumably they’ll take a minimize from the proceeds.
This is able to be just like different artist-based subscription and cost platforms comparable to Patreon, the place followers of an artist pays a month-to-month subscription to indicate their help. If that is true, it may certainly be a gamechanger for musicians. Like we stated, proper now the cuts that artists get are usually based mostly on their contracts with their labels.
This generally is a bit unfair as a result of within the streaming world, a minimize goes to the platform whereas the label takes the remaining. The label will then pay the artist based mostly on their present contract, so clearly the additional down the road it goes, the extra the cash turns into break up. For greater artists this won’t be such an enormous deal as they may produce other sources of income, like sponsorship offers, however for smaller indie artists, it won’t be really easy to make a residing this fashion.