We’re again with one other Cellular Video Month-to-month, the place we talk about the modifications and developments concerning video within the cell app area. It may be information about ASO, UA or different methods video will be leveraged by builders and publishers
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Google Play Retailer Re-design – all screenshots and play retailer characteristic graphic at the moment are the identical top – August 21
One other change with this Play Retailer re-design is that screenshots on all Play Retailer listings at the moment are given the identical top.
Beforehand, totally different sizes of screenshots (or presence of a video and due to this fact the Play Store feature graphic) would consequence screenshot galleries displayed with totally different heights relying on the apps.
Screenshots and the characteristic graphic at the moment are displayed smaller than ever, making it essential to make use of massive copy. Even with the play retailer movies quickly autoplaying (see the final information), don’t neglect the characteristic graphic as we will nonetheless anticipate it to be displayed shortly (just like the poster frame on iOS).
Google Play Retailer Re-design – movies for recommended app and adverts already enjoying in-app – August 21
Google has rolled out the re-design of the Play Store, aligning with Materials design language.
Some movies are already enjoying in-app are those for app featured (like Mario Kart under) or the Play Retailer adverts (under as effectively). However all movies will quickly be auto enjoying in-app (see the final information on this web page)!
New six-seconds bidding choice for Twitter video adverts – August 22
Attention-grabbing transfer on Twitter’s aspect: they now give advertisers a brand new bid unit for Twitter video ads the place they’re solely charged when the adverts are seen for six seconds in any respect and with a 50% of the advert in view.
This bid unit is his bid is globally accessible on Promoted Video, In-stream Video Sponsorships, and In-stream Video Advertisements for property 15 seconds or much less in size. This comes at a time the place short-form creatives carry out higher on most platforms and may push extra advertisers to maintain that in thoughts.
Again-to-back Instagram Tales adverts – August 29
Fb goes to check displaying two Stories ads in a row (from totally different manufacturers) to customers, with the hope that it reduces the perceived advert load.
Play Retailer itemizing movies quickly autoplaying – August 29
Google up to date the promo video part of their advices on graphic assets, screenshots and video to announce that Google Play will quickly begin autoplaying retailer itemizing movies! Google mentions that that is occurring “starting September 2019”.
It has additionally notified builders within the developer console to take away adverts on their Play Store promo video: you don’t need to confuse customers with adverts in your itemizing.
That is enormous, because the consumer expertise for enjoying movies on the Play Retailer was beforehand actually unhealthy.
It additionally implies that it’s going to change into essential to start out your movies very sturdy, similar to for iOS App Previews.
Play Retailer movies at the moment are going to be displayed pretty small since they’re autoplaying, so once more any copy or UI proven have to be massive sufficient (zoom-ins are extremely really useful).
Did we miss any massive information associated to cell video for March? If that’s the case, tell us within the feedback!