Apple iPhone hits file US market share as flagship demand grows

The iPhone 12 and Galaxy S20 FE kept the US smartphone market afloat within the ultimate quarter of 2020 and due to a new report we now have a extra detailed take a look at the efficiency of every model.

The iPhone’s US market share reached an all-time excessive in December

Counterpoint Analysis
has revealed that US smartphone manufacturers bought, not shipped, a complete of 14.9 million gadgets in December. That’s in-line with December 2019, however there have been some huge adjustments to how these gross sales have been distributed.Apple drove the US smartphone phase in December and elevated its gross sales by nearly one-third because of robust iPhone 12 5G demand. That gave the iPhone a record market share of 64% within the ultimate month of 2020.

In December 2019, for reference, Apple’s well-liked iPhone lineup accounted for a decent 49% of US smartphone gross sales. Between January and September 2020, alternatively, Apple’s market share hovered round 45%.

As soon as the iPhone 12 and iPhone 12 Pro hit cabinets in late October, Apple’s US share rocketed to 52%. The following iPhone 12 mini and iPhone 12 Pro Max launch in November took it to 64%, which is the extent Apple maintained in December.Transferring into 2021, Apple’s anticipated to expertise a gradual drop in gross sales because the iPhone 12 sequence begins to indicate its age and newer gadgets from rival producers hit cabinets. However the model is beginning the yr at a a lot larger degree than typical.

Samsung continues to carry out nicely too 

Samsung was the one different model that continued to carry out nicely on a year-on-year foundation within the US smartphone trade final quarter. It efficiently maintained its market share of 20% in December regardless of robust iPhone 12 demand.

Like Apple, Samsung’s share in November was an identical to its December outcome. However in October the South Korean model accounted for a extra spectacular 26% of complete US smartphone gross sales.

As revealed in Counterpoint’s earlier report, this efficiency was primarily credited to the Galaxy S20 FE’s debut in October reasonably than robust efficiency of the premium Galaxy Note 20 sequence.

Samsung has robust momentum main into 2021 and will expertise a noticeable gross sales enhance beginning late January because of the arrival of the Galaxy S21 series. It is value noting that January and February are traditionally sluggish months for the US trade, although.

Premium smartphones are more and more well-liked within the US

The US smartphone market as an entire is more and more about so-called premium and ultra-premium gadgets. The previous contains all gadgets priced between $600-800 and the latter covers any merchandise priced above $800.

These classes accounted for nearly two-thirds of US smartphone gross sales in December and skilled mixed year-on-year progress of 54%, a shift that’s attributed to nice trade-in promotions at carriers and advertising round 5G.

That is excellent news for Samsung and Apple as a result of premium gadgets command a lot larger revenue margins, however the different seen pattern is unfavorable for nearly all different manufacturers.

Over time, the US smartphone phase has consolidated itself round 4 manufacturers — Apple, Samsung, LG, and Motorola — with different gamers competing for a a lot smaller slice of gross sales.

However previously twelve months, extra US shoppers have shifted in the direction of both Apple or Samsung, leaving Motorola with a significantly smaller share and LG struggling to maintain its typical 10% slice.

Google, alternatively, noticed Pixel gross sales collapse; Alcatel is going through headwinds as demand for price range telephones shrinks; ZTE has seen its US market share nearly fully evaporate.

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